VERA Treats

VERA treats is a unique take on your best friend’s favorite meat-based snack. VERA provides butcher-style “cuts” of your pet’s favorite meats. As a resource site for its product, I was tasked with providing a information rich user-experience that would familiarize customers with the VERA brand and answer questions they may have.

Along with designing the new VERA treats website, I was tasked with creating presentation stations representing VERA treats at a pet-food convention. For our presentation we created custom printed tissue paper, fresh ingredients and cutting boards to resemble butcher-style environments. Multiple large rubber stamps were then created and hand-stamped across over a 250ft of brown butcher paper for placement in the presentation.


Website Design, Art Direction

  • Strategy

    Brand Strategy, UX Stretegy

  • Design

    UX/UI Design

  • Client