Zymo was an amazing project that started off as a daunting task integrating both Magento and WordPress together on one single website.
Over an intense nine-month period, I became intimately knowledgeable about Zymo products, the services they offer, and ultimately the complexity that is selling epigenetics and microbiotic services to customers that may not have a full background in the industry.
Through a close partnership with a team of developers, I mapped out the user flow of learning what epigenetics is, understanding the product offerings from Zymo, and finally enabling customers to purchase with confidence through the Magento e-commerce platform. We made Epigenetics and Microbiomics both understandable and visually appealing enough to draw in customers outside of the industry. Awesome!
Website Redesign, Information Architecture, Customer Journey