Zymo was an amazing project that started off as a daunting task integrating both Magento and WordPress together on one single website.
Over an intense nine month period, I became intimately knowledgeable about Zymo products, the services they offer and ultimately the complexity that is selling epigenetics and microbiotic services to customers that may not have a full background in the industry.
Through a close partnership with a team of developers, I mapped out the user flow of learning what epigenetics is, understanding the product offerings from Zymo, and finally enabling customers to purchase with confidence through the Magento ecommerce platform. We made Epigenetics and Microbiomics both understandable and visually appealing enough to draw in customers outside of the industry. Awesome!