Northgate Markets was the ultimate fun-filled project where I was able to rebrand a chain of local well-known grocery stores and provide them with a clean and colorful web presence.
The original color inspiration for Northgate’s rebrand originated from the research of color use in “papel picado”. This direction was also applied in much of the food photography I directed. We sought after showcasing delicious food that had a naturally bright and vivid presentation.
With the redesign of the site, events, recipes, and other community-driven content became more accessible to customers and drove more engagement. Northgate now has a customized platform that it can drive customers to and utilize to post more content centered around its customers and community.