United Pacific Industries holds the market on custom car parts, exceptional customer service, and really understanding what customers want and need for their classic cars.
United pacific industries had a vision of aligning their brand with the same style and design that would equal their customer’s passion for classic cars. By partnering with UPI I was able to translate this fresh take off their brand and translate it into not only an e-commerce platform, A hub for UPI to be a thought leader in the market.
With the strategy positioning UPI as a thought leader and educating their customers on more than just car parts. I was able to design and a new user experience that would allow for cross-platform integration of WordPress and magenta.